Leader-follower parasocial interaction scale

In the ubiquitous mediated world in which we live, we daily encounter organizational leaders through mediated communication. New communication technology and the age of the COVID-19 pandemic have made these mediated encounters even more pronounced, leading to more opportunities for parasocial interaction with organizational leaders by various publics. This chapter provides a theoretical model and quantitative measurement for assessing parasocial interaction in the social scientific tradition of middle range analysis. The leader-follower parasocial interaction scale provided here is a useful tool for assessing the persuasive influence of leaders on those who follow them. © 2021, IGI Global. All rights reserved.